Ethel Anderson

Ethel has over 20+ years of international business experience ranging from global product marketing, alliance management to strategic GTM planning into Europe and Latin American markets. As a Data Analytics Specialist within the Google Retail team, Ethel now leads strategic initiatives helping retailers with digital transformation initiatives involving everything from data monetization to AI/ML strategies using Google Cloud technology. As a business executive with vast experience working in risk, compliance, financial services and retail, Ethel has vast experience developing new business GTM strategies for market expansion, brokering/designing alliances and partnership agreements to broaden market reach and planning global product marketing plans. Ethel’s educational background includes a Bachelor of Business Administration and Marketing from Schiller International University, Madrid, Spain and a MBA International Executive Masters in Business Administration from ESCP Europe/ESIC Business Management School, Madrid Spain.